Delivery/Performance Report

This DSP report shows how a your campaign performed by creative or domain.

Report Options

Date Range

When you set the Start Date and End Date, you define the dates to include in the report.

The maximum length of the date range depends on the Dimensions you choose:

  • Campaigns > Ads: 400 days
  • Campaigns > Domains: 45 days

Dimensions

Your report can display results by domain or by creative.

reports_deliv_perf_setup_panel_dimensions.png

Interval

Choose the Interval:

  • Lifetime
  • Monthly
  • Weekly
  • Daily

Report Data

Dimensions

When you set up a delivery/performance report, you choose the dimensions that should be included.

Column Name Example Description
Date

2016-03-07

The date.

Month

3

The month, expressed as an integer.

Week 20 The week, expressed as an integer.
Brand ID 51544 The brand ID.
Brand Name SuperCool Scooters The name of the brand.
Group ID 40535 The group ID.
Group Name SuperCool Scooters SummerBlast 2016 The name of the group.
Tactic ID 300833 A unique ID assigned to the tactic.
Tactic Name SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms The name of the tactic.
Start Date 20160301 The first day included in the report.
End Date 20160315 The last day included in the report.
Ad SuperCoolSummerBlast300x250

Ads reports only.

The name of the creative.

Domain Name

nbcnews.com

Domain reports only.

The name of the domain where the impressions displayed.

Metrics

Column Name Example Description

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate, calculated by this formula:

Clicks / Impressions

Total eCPM

$4.57

Total effective cost per 1000 impressions:

(Media Spend + Data Spend) / (Imps Won / 1000)

Total eCPC

$3.35

Effective cost per click:

(Media Spend + Data Spend) / Clicks

Total eCPA

$5.31

Effective cost per conversion:

(Media Spend + Data Spend) / (Total Conversions)

Events

432

User actions that are tracked for a campaign.

Event Rate

.03%

Events / Clicks

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

33.33%

Click-through conversion rate, calculated by this formula:

CTC / Clicks

View CVR

33.33%

View-through conversion rate, calculated by this formula:

VTC / Clicks

Total CVRM

0.0950

Total conversions per 100 impressions:

(Total Conversions) / (Impressions Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Video Starts 2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete 1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete 1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete 841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete 672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate 24.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts

eCPCV $15.43

Calculated for video impressions only.

Cost per completed view (video), calculated by this formula:

(Total Spend) / (100% Complete)

{Conversion Name} - CTC

1

If you enable conversion pixel reporting, this column gives click-through conversions for one pixel ID.

{Conversion Name} - VTC

1

If you enable conversion pixel reporting, this column gives view-through conversions for one pixel ID.

{Conversion Name} - Total Conversions

2

If you enable conversion pixel reporting, this column gives total conversions for one pixel ID.

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