Deal Validation

When you create a tactic that uses Private Marketplace deals, the DSP checks many details to be sure the tactic is compatible with the deal you've selected.

If your tactic is not compatible with the deal, you see an alert icon:

tactic_pmp_alerts.png

Hover your mouse over the alert icon to see a list of errors.

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Errors

CPM bid is lower than the deal's floor price.

What it means: If your tactic's default CPM price doesn't meet the deal's floor price, your tactic will never deliver.

How to fix it: Adjust your default CPM bid.

  1. Open the deal's details and note the Price and Price Type.

  2. Adjust your tactic's bid price. On the General tab, set a new Default Bid.

    • For fixed price deals, set the Default Bid to the deal price.

    • For private auctions, set the Default Bid to a value higher than the deal price.

The campaign inventory source must target the deal's exchange.

What it means: Deals are special arrangements with a particular exchange. They cannot be applied to other exchanges.

How to fix it: Update your tactic to run on the deal's exchange.

  1. Open the deal's details and note the Exchange.

  2. Update the tactic inventory. On the Exchange tab, add the deal's exchange.

At least one creative must match the dimensions in deal.

What it means: Some deals are only available for particular ad sizes

How to fix it: Select a properly-sized creative for the tactic.

  1. Open the deal's details, scroll to the lower half of the screen, and note the Ad Size(s).

  2. Attach a creative that matches one of the valid ad sizes. See Linking Tactics to Creatives.

At least one creative must match the deal's advertiser domains.

What it means: Some deals are only available for particular advertiser domains. Creatives that have passed Ad Quality Control are associated with an advertiser domain, often (but not always) the domain of the landing page URL.

How to fix it: Select a creative meant for an advertiser on the deal's list.

  1. Open the deal's details, scroll to the lower half of the screen, and note the Advertiser Domains.

  2. Attach a creative that advertises a valid domain. See Linking Tactics to Creatives.

This error will not appear if a deal specifically blocks an advertiser domain and the tactic links to an ad with that blocked advertiser domain. In this case, the ad will not deliver.

At least one creative must match the dimensions in deal.

What it means: Some deals are only available for particular ad sizes

How to fix it: Select a properly-sized creative for the tactic.

  1. Open the deal's details, scroll to the lower half of the screen, and note the Ad Size(s).

  2. Attach an ad that matches one of the valid ad sizes. See Linking Tactics to Creatives.

The campaign dates are outside the deal dates.

What it means: If the tactic is not running when the deal is valid, the tactic can't use the deal.

How to fix it: Update your tactic to run when the deal is valid, or choose a different deal.

  1. Open the deal's details and note the Start Date and End Date.

  2. Update the tactic flight dates. On the General tab, edit the Flight Dates.

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