Using My Deals, you can negotiate for deals on your own terms and bring those deals to the DSP. This gives you the opportunity to strike exclusive deals with publishers, reducing or eliminating competition for inventory or negotiating special terms.
On the Private Marketplace page, you use My Deals to manage deals that you have privately negotiated.
To enter a new deal, see Adding New Deals.
To look through the custom deals that are already entered, see Finding My Deals.