Conversion Tracking

Add Conversions

Choose the conversions you want to track in the tactic.

tactic_edit_conversion_tracking.png

If you haven't created the pixels you need, click Create conversion pixel and create them now.

Conversion Settings

Setting Explanation

Clickthrough Conversions Lookback Window

The maximum number of days that can elapse between a click and a conversion for the conversion to still be counted.

Viewthrough Conversions Lookback Window

The maximum number of days that can elapse between an impression and a conversion for the conversion to still be counted.

Note that if an impression happens after a click, the DSPwill still count the conversion as a clickthrough conversion if it is within the lookback window, as clicks are a stronger signal.

Value viewthrough conversions at

Some advertisers may have determined that they value viewthrough conversions at a lower value than clickthrough conversions. Setting a value of less than 100% will discount the revenue associated with a view-through conversion accordingly. 

For example, if your conversion has revenue of $10 associated and the view-through conversion valuation is 50%, we will count only $5 of revenue.

Deduplication

How do you want multiple conversion events to be handled? The default setting is appropriate under most circumstances. If a conversion pixel is triggered more than once within two minutes, the DSPonly counts one conversion. This balances the chance of accidental repeat fires (for example, if a user refreshes the page) with the possibility of multiple conversion events happening (for example, if a user makes a second purchase in the same day). However, you may also apply more or less restrictive counting settings as you prefer.

When Deduplication is not set to Count first conversion only, a viewthrough conversion and a clickthrough conversion will be counted for the same event.

Settings apply to all selected conversions.

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