Exchange

On the Exchange page, you choose the exchanges you want the tactic to use.

How It Works

the DSPis a Demand Side Platform (DSP) that plugs into large ad exchanges, or Supply Side Platforms (SSPs) (i.e. Rubicon, Google, and Pubmatic), and makes their publisher inventory available to your tactic. Each time an impression becomes available on one of the exchanges it is available to users of the DSP through an auction/bidding model. When an impression becomes available, your tactic bids on that impression. The winning bid will be placed on the exchange, and the winning advertiser to bid against other DSPs on that exchange. If that advertiser has the highest bid, the impression will be delivered.

Selecting Exchanges

Find the exchange you want and click + to add it to the tactic.

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Search

The search tool helps you find exchanges by name.

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