Daily Delivery and Performance Reports Download Fields

Delivery Download Report Fields

Name

Format

Description

Example

Report

Property

URL

Location or website of the ad space

http://www.jones.com

Daily Delivery

Performance Report

Line Item

Text Description of the line item with information such as target, market, and category Tech, Science, US & World; Geo-target to Chicago, San Fran, and Toronto

Daily Delivery

Performance Report

Platform

Type

Property digital ad type

Mobile, Tablet, or Web Browser

Daily Delivery

Performance Report

Format

Type

Ad configuration type of creative

Display, Video, Audio, or Text

Daily Delivery

Performance Report

Size

Pixels

Dimensions of the ad placement, if applicable

Width x Height (WxH) pixels

160x600, 300x600, or 230x33

Daily Delivery

Performance Report

Start Date

Date

First day of the campaign based on the accepted insertion order (m/d/yyyy)

6/1/2015

Daily Delivery

Performance Report

End Date

Date

Last day of the campaign based on the accepted insertion order (m/d/yyyy)

9/31/2015

Daily Delivery

Performance Report

Data Through Date

Delivery information through the date (m/d/yyyy)

7/15/2016 Performance Report

Rate Type

Type

Online ad space type rate (clicks, impressions, views, or actions) per the ordered impressions

The “units” depend on the Ordered Units Rate Type selection. This value applies to the line item in the entire contract, while some values in a row in the Daily Delivery report applies only to a single day.

Note: Dynamic rate types are estimates for rates and contracted units.

CPM

Daily Delivery

Performance Report

Contracted Budget

Dollar ($)

Net: Amount charged for the campaign excluding ad server and margin costs

51.00

 

Daily Delivery

Performance Report

Delivered Budget Quantity

Net:  Actual amount delivered for the campaign excluding ad server and margin costs

Gross:  Actual amount delivered for the campaign including ad server and margin costs

500

Performance Report (Net)

Performance Report (Gross)

Remaining Budget Dollar ($) Budgeted amount left after campaign ends 11228.10

Performance Report (Net)

Performance Report (Gross)

Projected Balance

Dollar ($)

Prediction displaying the amount spent by the end of the campaign when pacing continues at the current rate based on the contracted budget

At the end of a campaign that has fully delivered:

Projected Balance = 0

25812.6761

Performance Report (Net)

Performance Report (Gross)

Pacing

Percentage (%)

Speed of delivery relative to time and budget with a goal of 100>%

 

92.5

Performance Report (Net)

Performance Report (Gross)

Delivered Impressions

Quantity

Number of impressions successfully delivered to the page with viewability information with a confirmed ad tag

Count:

DoubleClick metric: Active View: Measurable Impressions

In-Flight: Impressions occur within the flight dates.

206234

Performance Report (Net)

Performance Report (Gross)

eCPM

Dollar ($)

Effective cost per thousand impressions based on actual delivery

1.92

 

Performance Report (Net)

Performance Report (Gross)

Contracted CPC

Quantity

Number of clicks for the advertiser’s line item or placement (Clicks are only counted once per impression.)

Click count is lower than Delivered Impressions.

Count:

DoubleClick metric: Clicks

In-Flight: Clicks occur within the flight dates.

29634

Performance Report (Net)

Performance Report (Gross)

Contracted Clicks Quantity Number of contracted clicks of a website within a campaign's duration 241806

Performance Report (Net)

Performance Report (Gross)

Delivered Clicks Quantity Number of delivered clicks of a website within a campaign's duration 1056350

Performance Report (Net)

Performance Report (Gross)

Billable Clicks

Quantity

Number of chargeable clicks delivered in a specified time.

The total clicks delivered for the campaign are equal to or less than the Contracted Units.

416705

Performance Report (Net)

Performance Report (Gross)

eCPC

Dollar ($)

Effective cost per click based on actual delivery

5.92

Performance Report (Net)

Performance Report (Gross)

CTR

Percentage

(%)

Click Through Rate

0.009878

Performance Report (Net)

Performance Report (Gross)

Contracted Cost per Completed View Dollar ($) Contracted cost per completed view based on spent budget 1694.81

Performance Report (Net)

Performance Report (Gross)

Contracted Completed Views Quantity Contracted completed views delivered 45680

Performance Report (Net)

Performance Report (Gross)

Completed Views Quantity Completed views delivered 985000

Performance Report (Net)

Performance Report (Gross)

Billable Completed Views

Quantity

Number of chargeable completed views delivered in a specified time.

The total, completed views delivered for the campaign are equal to or less than the Contracted Units.

416705

Performance Report (Net)

Performance Report (Gross)

Effective Cost per Completed View

Dollar ($)

Effective cost per completed video based on actual delivery

2114.55

Performance Report (Net)

Performance Report (Gross)

Contracted CPV Dollar ($) Contracted cost per view based on spent budget 1694.31

Performance Report (Net)

Performance Report (Gross)

Contracted Views Quantity Contracted number of views 132698

Performance Report (Net)

Performance Report (Gross)

Views

Quantity

Number of views

1045

Performance Report (Net)

Performance Report (Gross)

Billable Views

Quantity

Number of chargeable views delivered in a specified time.

The total views delivered for the campaign are equal to or less than the Contracted Units.

416705

Performance Report (Net)

Performance Report (Gross)

eCPV

Dollar ($)

Effective cost per video start based on actual delivery

1684.62

 

Performance Report (Net)

Performance Report (Gross)

Contracted CPVI Dollar ($) Contracted cost per viewable impressions 12.41

Performance Report (Net)

Performance Report (Gross)

Contracted Viewable Impressions

Quantity

Number of impressions with a supported creative format and ad tag type sent from the ad server.

Count:

DoubleClick metric: Active View: Eligible Impressions

In-Flight:Eligible impressions occur within the flight dates.

206456

Performance Report (Net)

Performance Report (Gross)

Billable Viewable Impressions

Quantity

Number of chargeable units impressions delivered in a specified time.

The total impressions delivered for the campaign are equal to or less than the Contracted Units.

416705

Performance Report (Net)

Performance Report (Gross)

Viewable Impressions Quantity Number of vieweable impressions 75568

Performance Report (Net)

Performance Report (Gross)

eCPVI

Dollar ($)

Effective cost per 1000 viewable impressions based on actual delivery

12.81

Performance Report (Net)

Performance Report (Gross)

In View Rate

Percentage

(%)

Number of impressions visible on the screen per measurable impressions

0.50391347

Performance Report (Net)

Performance Report (Gross)

Contracted CPA Dollar ($) Contracted cost per actions based on actual delivery 1.89

Performance Report (Net)

Performance Report (Gross)

Contracted Actions

Quantity

Number of expansions or engagements

DoubleClick metric: Total Actions

In-Flight: Total interactions occurred within the flight dates.

Note: One impression can have multiple actions.

518260

Performance Report (Net)

Performance Report (Gross)

Actions Quantity Number of actions delivered 459785

Performance Report (Net)

Performance Report (Gross)

Billable Actions

Quantity

Number of chargeable actions delivered in a specified time.

The total actions delivered for the campaign are equal to or less than the Contracted Units.

416705

Performance Report (Net)

Performance Report (Gross)

CPA Total Conversion Rate Dollar ($) Effective cost per total conversion rate based on actual delivery 145896

Performance Report (Net)

Performance Report (Gross)

CPA Total Conversion eCPA Dollar ($) Effective cost per total conversions based on actual delivery 2.92

Performance Report (Net)

Performance Report (Gross)

CPA Click Through Conversions Dollar ($) Effective cost per click through conversions based on actual delivery 957862

Performance Report (Net)

Performance Report (Gross)

CPA Click Through Conversion Rate Dollar ($) Effective cost per click through conversion rate based on actual delivery 854796

Performance Report (Net)

Performance Report (Gross)

Click Through eCPA Dollar ($) Effective cost per click throughs based on actual delivery 5.92

Performance Report (Net)

Performance Report (Gross)

CPA View Through Conversions Dollar ($) Effective cost per view through conversions based on actual delivery 478956

Performance Report (Net)

Performance Report (Gross)

CPA View Through Conversion Rate Dollar ($) Effective cost per view through conversion rate based on actual delivery 659856

Performance Report (Net)

Performance Report (Gross)

CPA View Through eCPA

Dollar ($)

Effective cost per view throughs based on actual delivery

12.83296018

 

Performance Report (Net)

Performance Report (Gross)

Total Conversions

Quantity

Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window.

DoubleClick metric: Total Conversions

In-Flight: Conversions occurred within the flight dates.

2529

Daily Delivery

Performance Report (Net)

Performance Report (Gross)

Total Conversions Rate

Percentage

(%)

Conversion percentage rate

0.002641

Performance Report (Net)

Performance Report (Gross)

Total Conversion eCPA

Percentage

(%)

Effective >cost per conversion based on actual delivery

12.83296018

Performance Report (Net)

Performance Report (Gross)

Click Through Conversions

Quantity

Number of click through conversions on the delivery date after the user clicked an ad including the lookback window.

DoubleClick metric:Click-through Conversions

In-Flight: Click through conversions occurred within the flight dates.

Note: >When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

1210

Daily Delivery

Performance Report (Net)

Performance Report (Gross)

Click Through eCPA

Percentage

(%)

Effective >cost per click throughs based on actual delivery

12.83296018

 

Performance Report (Net)

Performance Report (Gross)

View Through Conversions

Quantity

Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window

DoubleClick metric: View-through Conversions>

In-Flight: View through conversions occurred within the flight dates.

If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

1319

Daily Delivery

Performance Report (Net)

Performance Report (Gross)

View Through Conversion Rate Quantity View through conversion rate 1045

Performance Report (Net)

Performance Report (Gross)

View Through eCPA

Percentage

(%)

Effective cost per View Throughs based on actual delivery

12.83296018

 

Performance Report (Net)

Performance Report (Gross)

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