Campaign Totals by Type

Basis Platform calculates the grand total fields of the Contracted, Delivery, Performance, Actual, and Billing. Click the drop menu to select the applicable campaign total. For dynamic pricing, the fields are projected totals. The grand totals bar includes the Direct, DSP, and Add-ons.

The subtotals in the campaign analytics follows the same fields. Basis Platform displays the totals by vendor/property and Direct media plan subtotals.

Campaign Analytics - Subtotals and Grand Totals Example

Campaign_Analytics_-_Overview_-_Campaign_Totals_by_Type1.png

Campaign Totals - Contracted

Name

Totals Metric

Contract (Units)

 

imps

clicks

Campaign_Analytics_-_Overview_-_Campaign_Totals_by_Type2.png

Campaign Totals - Delivery

Name

Totals Metric

Delivery (Units)

 

imps

clicks

 

Campaign_Analytics_-_Overview_-_Campaign_Totals_by_Type3.png

Campaign Totals - Performance

Name

Totals Metric

Performance (%)

 

spend pacing

(Direct subtotals only)

CTR

Campaign_Analytics_-_Overview_-_Campaign_Totals_by_Type5.png

Campaign Totals - Actual

Name

Totals Metric

Actual

 

eCPM

eCPC

eCPCV
margin (%)

Campaign_Analytics_-_Overview_-_Campaign_Totals_by_Type6.png


Campaign Totals - Billing

Name

Totals Metric

Billing

contracted

gross spend (Gross View only)
media spend (Net View only)
add-on spend (Net View only)

unspent

(Direct subtotal and campaign grand totals only)

proj balance

(Direct subtotal and campaign grand totals only)

 

 

Campaign Totals - Billing Column (Net)

Campaign_Analytics_-_Overview_-_Campaign_Totals_by_Type8.png

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