Campaign Planning Summary

The media plan page serves as a tool for planning the campaign. Throughout the campaign, you create the campaign, download the media plan, and create delivery reports. This page is a single source of information about your campaign.

The media plan page captures the combinations of line items for meeting the campaign objectives. The planning stage provides the creation of the media plan. A separate section is also available for miscellaneous add-on fees under the media line items.

The campaign information displays the planning, approved, live, completed, and archived stages. The title includes the campaign name with the agency, duration, objectives, and details.The campaign overview media plan displays the title of the media plan along with any versions and revisions. After the media plan is approved, the analytics mode appears based on the Net or Gross View.

Media Page Example

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The campaign name is the header title.When budget and dates are specified in the proposal, they are described as target. When the media plan is accepted, the budget and dates are described as contracted. (When a proposal does not specify the budget or dates, the fields are blank.) The header displays the earliest start and latest end dates of the line items.

Media Plan Campaign Header

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