Geo Report

The geo reports show campaign performance by country, region, or city.

Report Options

Date Range

When you set the Start Date and End Date, you define the dates to include in the report.

The maximum length of the date range is 400 days.

Dimensions

Your report can display results by country, region (state or province), or city.

reports_geo_setup_panel_dimensions.png

Interval

Choose the Interval: Lifetime, Monthly, Weekly, or Daily.

Report Data

Column Name Example Description

Month

3

The month, expressed as an integer.

Tactic ID

300833

The campaign ID.

Tactic Name

SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms

The name of the tactic.

Start Date

20160301

The first day included in the report.

End Date

20160315

The last day included in the report.

Country

United States

The name of the country.

Region

New Jersey

Region and city reports only. The name of the region.

City

Hoboken

City reports only. The name of the city.

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate:

Clicks / Imps Won

Total eCPM

$4.57

Total effective cost per 1000 impressions:

(Media Spend + Data Spend) / (Imps Won / 1000)

Total eCPC

$3.35

Effective cost per click:

(Media Spend + Data Spend) / Clicks

Total eCPA

$5.31

Effective cost per conversion:

(Media Spend + Data Spend) / (Total Conversions)

Events

432

User actions that are tracked for a campaign. See Conversion Tracking for details.

Event Rate

.03%

Events / Clicks

CTC

143

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

121

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2355

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

33.33%

Click-through conversion rate:

CTC / Clicks

View CVR

33.33%

View-through conversion rate:

VTC / Clicks

Total CVRM

0.095

(Total Conversions) / (Imps Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Video Starts

2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete

1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete

1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete

841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete

672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate

24.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts

Total eCPCV

$15.43

Calculated for video impressions only.

Cost per completed view (video), calculated by this formula:

(Total Spend) / (100% Complete)

Conversion Name - CTC

4325

If the report includes conversion data, click-through conversions for one conversion pixel.

Conversion Name - VTC

2474

If the report includes conversion data, view-through conversions for one conversion pixel.

Conversion Name - Total Conversions

6799

If the report includes conversion data, total conversions for one conversion pixel.

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