A pixel is a short line of code that advertisers use to track user actions.

From the Pixels page you can manage first-party audience pixels and conversion pixels.


Types of Pixels

First-Party Audience Pixels

Audience pixels let you keep track of users who visit a particular page and then reengage them with tactics designed to bring them back to your site (retargeting). See Create First-Party Audience Pixel.

Conversion Pixels

Conversion pixels let you track users' actions after viewing or clicking an ad from one of your tactics. See Create Conversion Pixel.

Viewing Pixels

When you have many pixels available for a brand, the filter and search tools help you find the pixel you're looking for.

Viewing (Type)

Choose First-Party Audiences or Conversions to see these pixels.

Date Filter

Set a start date and end date to see the pixel data for a particular date range. By default, you see data for today.

Viewing (Status)

Choose to view only pixels with a certain status or all pixels: 

  • Active
  • Archived
  • View All


Enter the name or partial name of a pixel to find pixels that match.

Pixel Details


The pixel's name should be descriptive to help you find it when you want to use it in a tactic or recognize it in a report.


The pixel can be either Active or Archived:



The pixel can be used by tactics.


The pixel is no longer available. Once a pixel is created, you cannot delete it, but you can remove it from use by archiving it.



A unique number assigned to the pixel.

Visitors Added

First-party audience pixels only. The number of unique users who have been added to the audience during the time period chosen in the date filter.


First-party audience pixels only. The number of times the pixel has fired.

Getting Tags

A pixel tag is the code that you need to include in a web page's HTML in order to perform the action when the page is viewed (alerting the DSP that a conversion has taken place, or identifying a user that should be added to an audience).

Tag code is available when you first create a pixel, but you can also get the tag for any pixel by clicking Get Tag.

  1. On the Get Tags screen, choose a Tag Type:


    Provides a script that fires the pixel when the user views the page.


    HTML Image:

    Provides an image tag (sized 0 pixels by 0 pixels--users will not see an image) that fires the pixel when the user views the page.

  2. Copy the Tag Code. Select and copy the code in the text box or click Copy to clipboard.


Archiving Pixels

Pixels cannot be deleted from the DSP, however they can be archived. Archiving a pixel effectively removes it from the list of pixels (unless you filter for archived pixels).

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