Edit a Creative

In the Creative panel, click the name of the creative you'd like to edit.

In the Creative dialog, edit the fields you want to update:

Ad Name

The name of the creative. It's best to use a name that you'll be able to recognize when you have many creatives in the DSP.


A creative's status controls its availability for delivery.

  • On: The creative is ready for delivery and can be used by any tactic linked to it. Once the creative passes Ad Quality Review, it goes live.

  • Off: The creative is offline. Tactics can link to the creative, but the creative will not be delivered.

  • Archived: The creative is no longer in use. When you archive a creative, it does not appear on Creative panel .

Destination URL

The landing page, which the ad clicks through to. This URL often points to an intermediate tacking server, which in turn sends the user to the landing page.

Impression Tracking URL

If you are using a third party impression tracker, you can input the URL used to track impressions for the ad. Even if you leave this field blank, the DSP will automatically track impressions for you. Third-party impression trackers allow you to track impressions in another platform. For example, your client may require an independent count of impressions by their own tracking software.

Previewing the Creative

To test the creative and see how it will appear, open the Preview tab.

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