Hyperlocal

Some mobile apps are location aware, giving you the ability to target viewers based on their exact location, using GPS coordinates. Hyperlocal options let you target (and exclude) these precise regions.

Setup Notes:

  • When you set up a hyperlocal tactic, you must also set conventional Location settings. Be sure to set an appropriately larger conventional geotarget that includes all of your hyperlocal targets. For example, if you were targeting hyperlocal points around the greater Chicago area, you might set the Location to Illinois. (Targeting only the city of Chicago might be a problem if some points fall into areas that are not technically classified as Chicago but rather adjacent place names like Cicero.)
  • Tactics must include mobile delivery to use hyperlocal targeting. Lat/long coordinates used in hyperlocal targeting are generally not available for desktop impressions.

Using the Map

  1. Click anywhere on the map to set a target centered on that location. The default radius is 1 kilometer.
  2. Adjust the target area as needed.
    • On the map:
      • Drag your target around the map to relocate it.
      • Expand or contract the circle to change your target radius.
    • On the grid:
      • Manually adjust the Latitude, Longitude, or Distance.
  3. If you want to untarget the zone, set Target to Exclude.
  4. Add more targets by clicking again on the map.

For example, if you wanted to target people who are heading to a local baseball game, you could set the center of your target on the stadium. If you don't want to include everyone in the hospital nearby, you could set up an excluded area within the targeted area. When coordinates overlap, excluded targets take precedence over included targets.

tactics_edit_hyperlocal_map.png

Uploading Coordinates

  1. Choose the Radius length and Units: meters, feet, kilometers, or miles.

  2. Enter a newline-separated list of comma-separated coordinates. Each line in the file must follow this pattern:

    latitude,longitude

  3. Click Target or Exclude to add the coordinates to your list.

tactics_edit_hyperlocal_coord.png

Note: When you run a hyperlocal tactic, you may notice that your tactic doesn't deliver on some exchanges.

Some exchanges doesn’t provide lat/long data that's accurate enough to be appropriate for hyperlocal targeting. For example, to protect user privacy, Google provides a polygon of geo location. This polygon can be up to 6,000 meters across, which can make targeting very inaccurate.

Hyperlocal campaigns are meant to target users within a radius of a very specific point, so the DSP doesn't allow the campaigns to target inventory on exchanges or apps that provide vague geo location data.

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