Audience targeting reaches pre-built audiences, either built with your own audience pixels or provided by third-party data providers. A third-party audience could target users based on demographics such as gender, age, languages spoken, personal interests, or household income.

Choose an Audience Type

Choose My Audience or 3rd Party Audience.

  • My Audience: Target audiences created with your audience pixels. All audience pixels that belong to the tactic's brand appear in the list. If you want to create a new audience pixel, click Create an audience.
  • 3rd Party Audience: Target pre-built audience groups provided by third-party data providers such as BlueKai and Factual.

Building Audience Rules

Click the + next to an audience to add it to the audience rule. If you use more than one audience, use rule logic and grouping to set up your rule.

First-Party Time Frames

For first-party audiences, you can choose how long users will be targeted. For example, you may want to retarget users for a specific number of days after they visit your site, and then stop. You can set this window of time from the first time they visit your site, or from the most recent time they have visited your site.

After you add a first-party audience to the audience rule, click Apply rules indefinitely, and define when the rule applies:


Rule Logic

  • And: A user must be a member of all audiences selected.
  • Or: A user must be a member of one or more of the audiences selected.

This rule targets users who are in both the Trendy Moms and Big City Moms audiences:

This rule targets users who belong to the Sport Utility Vehicles (SUVs) audience or the Domestic-Midsize SUV audience:


To build more complex rules, combine audiences into groups and apply logic between the groups.

For example, this rule targets users who are both female and employed in science and biotech, engineering and architecture, or IT:

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