Budget

A group budget sets the maximum amount that the tactics in the group can spend in a day or over all time. Once the group budget is reached, the tactics in the group stop bidding on impressions.

Setting a Group Budget

When you create or edit a group, specify how much you would like your group to spend in the Budget field.

The budget can be Daily or for All time:

Daily

The budget applies for each day between the start date and end date. (A $100 daily budget spends $100 every day that the group is live.)

All Time

The budget applies for all the days between the start date and end date combined. (A $100 budget spreads $100 across all the days that the group is live.) The minimum all-time budget is $25.00 USD.

For example, if a group has a $200 daily budget, all tactics in the group will stop bidding when the tactics have collectively spent $200 that day.

When you define a budget for a group, tactic-level budgets still apply. For example, if you had a group with a $200 budget that contained only two tactics, each with a $50 budget, the group budget would never be met. Each tactic would stop once it had spent $50, leaving the total for the group at $100.

Setting a Tactic-Level Budget

When you create or edit a tactic, specify how much you would like your tactic to spend in the Budget field.

tactics_new_tactic_budget.bmp

The budget can be Daily or for All time:

  • Daily: The budget applies for each day between the start date and end date. (A $100 daily budget spends $100 every day that the tactic is live.)
  • All Time: The budget applies for all the days between the start date and end date combined. (A $100 budget spreads $100 across all the days that the tactic is live.) The minimum all-time budget is $2.00 USD.
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