DSP Line Item

A DSP line item captures the details of a planned programmatic buy, summarizing the information that you want to share with your client. When you set up a line item, you choose ad formats, flight dates, rates, and costs.

Click New line item, and fill in the required fields:

Name

Give the line item a descriptive name.

Details

 

formats: Choose the ad formats used in the line item's groups and tactics:

  • Display
  • Interstitial
  • Video

sizes: Optional. Select the ad sizes. You can choose as many sizes as you need.

Dates

Enter the dates in MM/DD/YY format.

starts: Tactics can begin bidding on impressions on this date.

ends: Tactics bid on impressions until midnight on this date.

Units

All DSP line items use a Dynamic CPM rate type.

Rates

The rates to be charged to the Client.

est net: Optional. The estimated cost per unit. For Dynamic CPM, this is the expected cost for 1000 impressions.

ad serving: Optional. The ad serving cost for 1000 impressions.

est margin: Optional. The estimated margin

The est gross is calculated using the rates you enter. This represents the total rates the client pays for the campaign including media, ad serving, and margin.

For examples showing how the Rates and Costs fields work together, see DSP Line Item Rates and Costs.

Costs

ad serving: Anticipated ad serving costs, automatically calculated using the ad serving rate and estimated impressions. You can adjust this value by adjusting the number of impressions expected for each ad server.

gross: Required. The gross cost, which sets the line item budget, the total

For examples showing how the Rates and Costs fields work together, see DSP Line Item Rates and Costs.

Next Steps

After your media plan is approved, you define the fine-level details of your programmatic strategy by setting up the groups and tactics within your line items.

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