At its core, Basis Platform is a multi-channel DSP supporting display, social, video, native, and mobile. With access to the major exchanges, private marketplace deals, and third-party data providers, Basis has the power to meet all of your programmatic needs.
Adding Programmatic Line Items
When you set up a campaign that includes programmatic buys, you follow these steps:
- Create a media plan, including DSP line items. A DSP line item represents a plan to purchase media programmatically, and corresponds to a budget on an IO. Your media plan could have a single DSP line item or many.
- Manually confirm client approval for the plan. There is no vendor approval needed for DSP line items.
- Add groups and tactics. You control the details of the programmatic buys (how, when, and where the budget for the line item is spent) with groups and tactics.
The campaign analytics page shows both DSP and Direct data. From here you can see the full story of how your media dollars are being spent. With this information, you can reallocate budget across different buying methods, if needed.