Manage Metrics

Basis Platform allows the agency user to track and retrieve selected metrics of the delivery sources of the campaign. Selecting the specific metrics by line item from various delivery sources improves the accuracy of the billing and performance information. Basis Platform automatically modifies the performance and billing reports based on the enabled and disabled metrics.

In the analytics mode, the Manage Metrics side panel is available under Map Delivery. Under the Map Delivery side panel, hover over the delivery source and click Manage. The default Manage Metrics side panel displays with all metrics enabled of the delivery sources. When disabling a metric, it is not visible on the analytics mode page. (A strike through occurs when you disable the previously mapped metric to a line item. After saving, the metric is not visible.) The enabled metrics are also aggregated by the line item.

In downloading a Daily Delivery, the report displays the enabled metrics. The disabled metrics appear blank under the header names.

Manage Metrics

Section

Metrics (enable/disable)

Delivery

Impressions

Clicks

Billing

Spend

Viewability

Viewable Impressions

Measurable Impressions

Video

Videos Started

Videos Completed

Conversions

Conversions

CPA Conversions

Interactions Interactions

Note: A manual adjustment is only available for the enabled metrics.

Manage Metrics

ManageMetrics1.png

 

Was this article helpful?
0 out of 0 found this helpful