Daily Delivery and Performance Reports Header

Title

Description

Example

Report

Report Name

Title of the CSV file

Report name follows the following formats:

CampaignID_Daily_Export_DateTime

CampaignIDPerformance_NetStartDate-EndDate

CampaignIDPerformance_GrossStartDate-EndDate

Note: Maximum character limit is 20.

AWE123Daily_Export_20150601162011.csv

AWE123Performance_Net2015-06-01-2015-06-30.xlsx

AWE123Performance_Gross2015-06-01-2015-06-30.xlsx

Daily Delivery

Performance Report

Brand

Name of the brand

Whole Foods

Daily Delivery

Performance Report

Client

Name or title of the client

Media in One

Daily Delivery

Report Date Date of the report download in m/d/yyyy format 6/6/2016

Daily Delivery

Initiative Name of the entered initiative during planning In-Store

Daily Delivery

Performance Report

Proposal Date

Date of the creation and download of the report in m/d/yyyy

6/7/2016

Performance Report

Campaign

Name or title of the campaign 

Jones Soda

Daily Delivery

Performance Report

Campaign ID

Unique Identification number of the campaign 

JS001

Daily Delivery

Performance Report

First Objective Initial campaign objective Reach

Daily Delivery

Performance Report

First KPI Initial campaign KPI CPM

Daily Delivery

Performance Report

Second Objective Second (additional) campaign objective Drive Phone Calls

Daily Delivery

Performance Report

Second KPI Second (additional) campaign KPI Conversions

Daily Delivery

Performance Report

Third Objective Third (additional) campaign objective Engagements

Daily Delivery

Performance Report

Third KPI Third (additional) campaign KPI Interaction Time

Daily Delivery

Performance Report

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