Basis Platform provides the flexibility of creating and modifying campaign. Multiple media plans and proposals within a campaign are supported. The proposals provide defined line items including the type, start/end dates, units, rate, and cost. The various line item details are stored in a single location as proposals. The proposals are stored by date and time along with the associated message.
As you plan the campaign, you can create different line items. Basis Platform allows you to send the same or unique plans to different vendors and properties.
Example of Multiple Plans
After selecting a media plan from the campaign overview, you can continue building the line items to the vendors and properties.
Example of Multiple Vendors, Properties, and Line Items
Basis Platform supports vendors with multiple properties. The properties can have various proposals with different line item details. In the Edit mode, you can modify the line items, save them, and continue to change the proposal. RFPs and
In the Edit mode, you add vendors and properties to a media plan. The media plans include the vendors with associated properties with the proposals. The specified line items are stored in the proposal.
Example of Multiple Vendors and Properties - Editing Line Items
The vendor also sees the multiple properties in the media plan page.
You modify in the Edit mode and Save. Alternatively, you modify the line items in the Proposals mode and merge. Clicking the Merge button in Basis Platform saves (and accepts) the received updates along with any changes completed.
Note: As you select between the View and Proposals mode, Basis Platform confirms you merged the changes before exiting the page.
The overall campaign details and objectives are also available for modifications. Click the Details tab from the campaign overview. You edit the fields as you are planning.
Example of Editing Campaign Details Examples