Campaign Media Planning Features

Basis Platform provides a planning tool in creating the line items for your campaign. The media plan is labeled by the title name. Basis Platform stores and creates versions of the modified media plans.

The Direct media plan page provides features that assists you with research, negotiation, and proposals between the buyer (agency contact) and the vendor. A separate section is also available for campaign add-on fees. After a buyer initiates an RFP to a vendor, the vendor responses create and modify line items for the campaign. The campaign page continues modifications throughout the negotiation process until the buyer and vendor agree on the line items.

The DSP media plan provide features that assist you configure the line item, groups, and tactics. You view the current, offline, and archived plans. DSP supports configuring the pixels, domains lists, and creatives.

Direct Media Plan Page

Campaign_Planning_-_Media_Plan_-_Campaign_Media_Planning_Features1.png

 

Campaign_Planning_-_Media_Plan_-_Campaign_Media_Planning_Features2.png

 

Campaign_Planning_-_Media_Plan_-_Campaign_Media_Planning_Features3.png

The media plan provides a tool for the creation and modification of the following feature sections:

Campaign Planning Features

Name

Description

Sort
Focus on/off
Actions Manage
Export To
Download

 

Direct Line Item Planning

Name

Description

Add properties
Send RFP
IO
Controls Edit
View Proposals
Send Update
Edit By Cost
Units
Rates

 

DSP Line Item Planning

Name

Description

New line item
View settings Include
Pixels
Domain Lists
Creative

Send Button Example

Campaign_Planning_-_Media_Plan_-_Campaign_Media_Planning_Features4.png

Actions Button Example

Campaign_Planning_-_Media_Plan_-_Campaign_Media_Planning_Features5.png

Line Item - Mode Example

Campaign_Planning_-_Media_Plan_-_Campaign_Media_Planning_Features6.png

 

Add-ons Example

Campaign_Planning_-_Media_Plan_-_Campaign_Media_Planning_Features7.png

 

Was this article helpful?
0 out of 0 found this helpful